Mar 14
Article about me
I found an article online about me.
I did a search on Google News for “Cardeologist”
and came across this one from Feb. 29, 2008 by Kelli Grant.
The title is The Right Business Card.
I wrote the place and asked for a copy of that article.
I even included a link to that article and they replied back to me.
We have many publications sir, we need to know which publication you were in.
I replied back, I gave you the link to the article. I figured that would help.
I am unsure of what publication it is in, but guessing by the domain name it is in Financial Planning.
I don’t recall having an interview for this article.
I think she pulled information from my Web site, but some things seem misquoted a little.
Such is life eh? But hey it got “Cardeologist” name out there.
Here is a link to that article:
http://www.financial-planning.com/asset/article/548901/right-business-card.html
Break down from the article from what they said I said…
Unusual Cuts
Steve Patterson, a graphic arts designer known as the “Cardeologist” for his extensive business card collection, has seen his share of unique cards. Some are cut to resemble bananas, pianos and light bulbs. Others are tiny; less than a third of the 3.5″x2″ standard. “They really stand out quite a bit,” he says.
Yes this is true
But an unusual cut can make a card tough for a consumer to hang on to—small cards especially are easy to lose. The best cut adjustments are slight ones, say, rounded edges or a shape that’s more parallelogram than rectangle.
No, I believe unusual cuts and smaller cards make it easier for someone to remember. If they are unusual, you may hang onto them longer than a traditional business card.
Creative Cardstock
Your business card can be printed on just about any material, says Patterson—including glass, leather, wood, plastic and magnets. What makes these cards appealing is the way they feel, he says.
yes, this is true
Unfortunately, they’re also pricey and unwieldy in bulk.
I did mention they are too pricey!
(Just imagine lugging around a pocketful of metal cards.)
I didn’t mention or say anything about this.
The solution: Keep it simple. You can bring a tactile element into your cards with embossed lettering, or textured linen or laid card finishes.
I didn’t say or mention this either
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